Job Description

Job Description

Swoon is actively hiring a Director of Social Media & Communications to join the team!

What will your day-to-day will look like?

• Own the megaphone. Build and execute a multi-channel communication strategy that elevates our brand and moves the needle on census growth.
• Run the socials like a pro. Command Facebook, Instagram, LinkedIn, YouTube/TikTok—plan calendars, create and schedule posts, spark conversations, and keep everything on-brand and on-time.
• Be our newsroom. Lead PR + corporate comms: craft press releases, pitch media, nurture community relationships, and steer crisis comms with clarity and calm.
• Create with care. Produce standout blogs, newsletters, videos, and collateral that are HIPAA-compliant and aligned to healthcare regs and our brand standards.
• Guard the reputation. Monitor reviews (Google, Facebook, Caring.com) and partner with facilities/compliance to respond thoughtfully—and proactively build our online cred.
• Let the data drive. Track KPIs, analyze what’s working, and deliver crisp, actionable reports to boost reach, engagement, and visibility.
• Uplift the field. Train staff on social best practices, collaborate across marketing/operations/admissions/clinical, and standardize toolkits and governance (Hootsuite/Sprout; Canva/Adobe a plus).

What’s Required

• Degrees - BA/BS in Comms/Marketing/PR/Journalism (Master’s = bonus points) + 5+ years running comms/social—healthcare or post-acute a big plus.
• Compliance-savvy storyteller: You speak HIPAA fluently, get healthcare sensitivities, and can handle crisis comms without breaking a sweat.
• Tools & craft wizard: Hootsuite/Sprout for orchestration, Canva/Adobe for polish, and writing that’s clear, compelling, and on-brand.
• Operator energy: Proven at growing brand presence, juggling multiple priorities, and driving projects end-to-end—independently and collaboratively.
• Field-friendly: Comfortable in a hybrid/remote setup, travel ~20% for shoots & events, and resilient with the occasional high-pressure moment.

Great Things about the Company

• This company dares to be different running on a hospitality first mindset that blends service, empathy, and speed.
• Recognized as a “Great Place to Work” certified with employee survey results and third-party accolades
• Competitive pay and perks – Healthcare, 401k with match, PTO, recognition programs and more
• Investment in modern technology

What else should you know?

Job Title: Director of Social Media & Communications

Direct-Hire Role

Location – Park Ridge, IL – Must be willing to travel to different sites throughout Chicagoland as well as a some sites in the United States

Remote role with Travel – MUST reside in the Chicagoland area

What’s Next?

Apply Now!

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