VP of Digital/eCommerce Job at Orion, New York, NY

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  • Orion
  • New York, NY

Job Description

Job Description

Company Description

Orion's mission is to transform longevity through sleep. Orion just raised an $18m Seed Round and is founded by unicorn founders who have built & sold companies for combined $2 billion+. Orion's smart sleep system uses AI to make 6 hours of sleep feel like 10 and the company is positioned to disrupt the $100 billion preventative health market.

Role Description

We're looking for a VP of Digital & eCommerce to lead all things digital—from strategy to execution. You'll oversee site performance, conversion, user experience, digital marketing, funnel optimization, and own the full customer lifecycle across DTC channels.

As a key member of the leadership team, you’ll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value.

Key Responsibilities

  • Own and drive the end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics
  • Lead optimization of the website and checkout experience to increase conversion and average order value
  • Manage full eCommerce P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
  • Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences
  • Implement tools, technologies, and best practices to scale DTC growth efficiently
  • Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies
  • Build out the digital growth team as the company scales

Ideal Candidate Profile

  • 8–10+ years of experience in DTC eCommerce, ideally in health tech, wellness, fitness, or consumer electronics
  • Proven track record of scaling eComm businesses from early-stage to $50M+
  • Deep understanding of CRO, funnel optimization, UX/UI, and performance media
  • Analytical thinker with strong command of data, A/B testing, and attribution
  • Comfortable in scrappy, high-growth environments with a focus on execution
  • Experience managing cross-functional teams and third-party partners
  • Passionate about sleep, health, and using technology to improve lives

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